About WBF Group

The WBF Group delivers impressive experiences via its wide travel network that includes airlines, hotels, and rental car services. We continue to challenge ourselves daily to bring smiles to the faces of our customers and cheer to Japan as a whole.


WBF Group customers enjoy the trips of their dreams achieved only by the utmost excellent service, provided by employees whose well-being, both mind and body, are always a key focus of our organization. We also strive to improve the value of our organization in order to help local communities grow through travel-related activities.

Link of Philosophy

Introduction of Each Business

  • WBF Group Sold 20.9 billion yen from April 2015 to March 2016, including 11.3 billion yen of Travel Business, 4.9 billion yen of E-commerce business, 4.6 billion yen of Hotel& Rent-a-car Business.

    Link to Group Company

  • White Bear Family Co., Ltd. was established in 1978 as a student operated venture business for ski tours. We have expanded to a huge company group focusing on travel and hospitality. We are not a travel agent or a hotel operator, we call ourselves as a “Tourism Company”.
    *We changed fiscal year in 2014

    Link to History of WBF